This case describes clearly the process of how the IQ started with an idea to

becoming a final product. This development process working from the smart

concept thinking method is representative of many of the products developed by

Marc de Groot Design. 

 

Inspiration and idea

Starting point for the development of the IQ was the largest (1.80m diameter) of

the Glow Lighting collection,  "a lamp to work." The Glow by its size is almost perceived

in itself to be an area where you really can stand or sit. This was the basis for the IQ,

a comfortable, quick to set up space that can be used as a quiet or meetin- and

multimedia presentation room in open plan offices.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marketing

The IQ offers a flexible solution as an office,meeting, quiet and multimedia presentation room

for gardens or office reception areas. The application is a sustainable business investment for

companies which can be used as a temporary, reusable training or preparation space for such

activities as trainings or presentations.

 

The IQ is excellently suitable for those monumental buildings where no architectural changes

can be made, but that are often obligated to comply to certain occupational health procedures

for its staff.  The space in this case can be used as both temporary and permanent and offers

an affordable alternative to current infratructure and associated architectural modifications.

Also the range of the IQ can be extended much further, e.g. for outdoor use, fairs and can

be performed entirely cradle to cradle

 

R&D process

Experience from manufacturing the Glow was the starting point for the IQ. The challenge was

to find a simple way to put it together because of its large format and transport requirements.

 

The research for materials focused on the degree of strain in various materials, acoustic

performance (damping), possibilities for multimedia presentations and the ventilation within. 

 

The production of IQ can take place for the most part in social workshops, where the designer

can apply most of his attention on passing on the knowledge and guidance of its employees. Employees

can in this case can be both people with physical or mental disabilities and/or pupils/students.

 

Exposure & response

The first IQ prototype was introduced at the 100% Rotterdam design exhibition. During and after this exhibition,

many architects and other decision makers were interested in (a customized version),  the product,

since no such thing had been set up specifically for the office market.

 

Following 100% Rotterdam the IQ generated exposure in several ways: Test presentation at Ahrend Amsterdam ZO, Ahrend Eindhoven, Rotterdam University and publications including the Telegraph, Inside Design and Architect..